Welcome to the Planned Giving Revolution
We’re glad you’re here!
For too long, Planned Giving has been made unnecessarily complex, expensive, and inaccessible. For decades, it’s been an arena where the largest charities thrive - and the rest get left behind.
But the Great Wealth Transfer is here - and if you tap into it, you will create long-term stability for your organization. We’re here because your mission deserves reliable, sustainable support!
Planned Giving (i.e. gifts-in-wills, DAFs, and gifts of assets) is the path to reach your nonprofit’s Full Potential - that’s why it’s our speciality at Full Potential Fundraising!
We specialize in supporting mid-sized organizations with teams of 1-10 fundraisers create comprehensive Planned Giving programs and strategies - from the back-end systems, to legacy marketing materials and powerful donor conversations. Check out how we can help below:
How We Can Help You:
Discover how we can do the heavy lifting of your Planned Giving for you, and create a comprehensive program that brings in results!
Check out our downloadable free resources and webinars to help you level up your Planned Giving!
Read the latest Planned Giving insights, tips, and thought leadership - and get on our newsletter to never miss a new post!
What charity leaders are saying about our work…
"Tess is a highly talented fundraiser who ensures her work meets high professional and ethical standards. She was instrumental in helping develop and implement marketing strategies for Ecojustice’s Planned Giving Program. Her enthusiasm, attention to detail, and authentic care for donors shine through in all aspects of her work and she’s incredibly fun to work with!"
Huda Al-Saedy
(Former) Director of Development, Ecojustice
“Planned Giving was stuck, so I quit. Someone needed to step up, and it’s Tess. Teaching the NEW Planned Giving for charities. She’s building fundraising programs that include planned (non-cash) gifts… off the side of your desk to create cash ON your books now! I’m grateful someone is picking up the torch! Thank you, Tess! You are my successor.”
Paul Nazareth, MFA-P
Former VP, Education & Development at CAGP Canada,
The Planned Giving Professor,
Consultant & Generosity Educator
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Our newsletter is full of actionable insights for you to take your Planned Giving to the next level! It’s practical and simple advice for fundraisers - not financial advisors.
Plus, when you sign up you’ll receive our “Guide to an Amazing Planned Giving Website”. It has everything you need to create an effective Planned Giving website - including an example and copy you can “cut-and-paste”.
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